Susan Rubinsky collaborated with visionary V.P. of Sales and Marketing, Peter Sonenstein, to launch a new site for Chabaso in the Spring of 2008 that focused on the goal of engaging Chabaso fans. The site featured areas that allowed customers to post comments and interact with the brand while a robust CMS allowed Chabaso to monitor activity and reach out to customers with news and special event invites. An extensible framework was built so that Chabaso could easily phase in new site sections in the future, including an online store for Chabaso gear and also the ability for a user to send Chabaso bread to anyone in the world.
Unfortunately, much of the original site was dismantled by Chabaso when a new Marketing Director took over the brand in 2010. Below are screenshots and layouts that illustrate some of the functionality that no longer exists.